How Rollo Insurance Made Submissions Easy with Sembley

We’re proud to announce our partnership with Rollo Insurance Group, a second-generation, family-owned agency based in College Station, Texas. Led by President Jackson Rollo, the agency spans 65+ office locations and more than 100 employees.

Like many independent agencies, Rollo Insurance was wrestling with a familiar challenge: paper-heavy submissions and repetitive data entry across commercial lines.

“Having data entered multiple times is probably one of the most annoying things. Commercial lines intake - it was not a digital process.” - Jackson Rollo, President, Rollo Insurance Group

The Challenge

Rollo Insurance had been investing in technology for several years, with the goal of building what Jackson calls a “future-proof type agency.” Yet, one piece of the puzzle remained unsolved: making commercial lines submissions and renewals more efficient.

Agents were stuck rekeying information across multiple forms and supplemental applications, creating frustration for both employees and clients. And while there were point solutions available in the market, none solved the problem end-to-end.

The Solution

After exploring the options, Rollo Insurance chose Sembley for its ability to:

Provide customizable digital intakes
Autofill ACORDs and supplemental apps with data entered once
Support new business, renewals, and web intake in a single platform
Leverage AI-powered document upload to extract data directly from PDFs

“Just because there needs to be a PDF doesn’t mean it needs to be paper. Sembley makes it digital—and makes it simple.” - Jackson Rollo

The Results

Within just 60 days, Rollo rolled Sembley out across its 100+ employees and saw immediate results:

Time savings by eliminating duplicate data entry
Faster onboarding, with agents quickly adopting the platform
Improved client collaboration, thanks to easier, more digital-friendly workflows

“It’s the easiest software we’ve ever onboarded because it solves a problem everyone had noticed but that no one had a great solution for - until Sembley.”

A True Partnership

For both Rollo Insurance and Sembley, this is more than just another vendor relationship. It’s a partnership built on trust, collaboration, and a shared vision for the future of insurance technology.

We’re grateful for the chance to work alongside Jackson and his team—and excited about what we’ll build together next.

Read the Full Case Study